iheartjane
Led the redesign of Jane’s eCommerce Business Dashboard, modernizing the backend to improve usability, visual clarity, and day-to-day efficiency across omnichannel retail operations for more than 2,500 stores and brands.
Project Purpose
Maintaining backend infrastructure for eCommerce in the cannabis retail sector presents unique challenges, including rapidly changing inventory, dynamic pricing, and the need to support multiple storefronts with varying operational requirements. As enterprise usage increased, the existing Business Dashboard struggled to efficiently support complex, omnichannel workflows.
This project focused on improving the backend experience to streamline high-frequency administrative tasks, reduce friction in product and pricing management, and better support enterprise clients operating at scale.
- Global Configuration of Product Groups
- Backend Infrastructure Redesign
- Full UI Overhaul of the Business Dashboard
The updated system simplifies product group management, modernizes the backend experience, and incorporates iterative, research-driven design improvements to enhance usability. These changes reduce administrative overhead, improve consistency across locations, and establish a scalable foundation for future growth.
Achieved Goals
Enterprise cannabis eCommerce presents complex backend challenges driven by rapidly changing inventory, pricing, and promotions across multiple storefronts. This project modernized the Business Dashboard to improve scalability, usability, and global configuration, enabling enterprise teams to manage high-volume operations with greater speed and confidence.
- Left-Hand Navigation
Improved wayfinding across complex admin tools and reduced cognitive load for daily users. - Full-Screen Overlay Inputs
Minimized context switching during high-frequency tasks such as editing products, pricing, and availability. - Advanced (Faceted) Filters
Enabled faster discovery and bulk management across large product catalogs. - Enhanced Global Configuration
Supported centralized product group management with store-level flexibility, improving consistency across multi-store operations.
These improvements simplified complex backend workflows while establishing a scalable UI foundation for enterprise growth. The redesigned Business Dashboard allows multi-store cannabis retailers to operate more efficiently, apply changes with confidence, and scale their eCommerce operations without added administrative burden.
