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Category:
Design
Goats Flying Press Holiday Sale
Goats Flying Press Holiday Sale

Designing this holiday BackerKit campaign focused on creating a cohesive visual system that could scale across multiple pledge tiers while remaining clear, playful, and fast to read. An old-school postcard approach anchored the layout, while a mischievous Krampus goat illustration added personality without overpowering the rewards or hierarchy of information.


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