Reading Time:
1 minute
Category:
Design
Goats Flying Press Holiday Sale
From THE Blog —
From THE Blog —
From THE Blog —
From Our Blog —
From Our Blog —
From Our Blog —
Krampus Delivers
Designing a Holiday Campaign
Designing this holiday BackerKit campaign focused on creating a cohesive visual system that could scale across multiple pledge tiers while remaining clear, playful, and fast to read. An old-school postcard approach anchored the layout, while a mischievous Krampus goat illustration added personality without overpowering the rewards or hierarchy of information.
- Postcard-inspired layouts for clear, scannable pledge tiers
- Flexible visual system supporting multiple reward variations
- Illustration-led storytelling balanced with restrained typography
- Assets designed for fast iteration within BackerKit constraints
.jpeg)
